CARTIER!

Hi

Hi, I’m Carter!

I’m a growth consultant, and I write connection based copy for online service providers and creative business owners.

When your message resonates with the people it's intended for...

...the people you actually want to work with can't get enough!

SO… ARE YOU READY TO RENDER YOUR COMPETITION IRRELEVANT?

CONTACT ME!

WHAT IS COPYWRITING?

AND WHY IT MATTERS FOR YOUR BUSINESS

Let’s get one thing straight... Copywriting isn’t JUST about selling.

It’s about connection. It’s about crafting words that make people feel something and, ultimately, take action.

Copywriting is the art of writing words that persuade, inform, and inspire action.

It’s not just “fancy words” on a website. It’s about understanding your audience, their needs, and how to communicate your value in a way that resonates.

Some people think great copy means using gimmicks, pressure tactics, or over-the-top sales language. But that’s not how real, effective copy works.

Here are a few common mistakes businesses make when trying to “sell”:

Drowning in buzzwords – “I empower heart-centered boss babes to step into their best life.”
Fake urgency & scarcity – “Only 2 spots left!” (When we all know that’s not true.)
Overinflated value – Convincing people their “mindset issues” are the reason they don’t want your offer.

I know these tactics well, because I used to fall for them too.

Great copy doesn’t rely on tricks. It relies on clarity, connection, and authenticity.

If you want copy that: